How to do Email Marketing Effectively
We all know that email marketing is the part of online marketing. But, is preferred very less because most of the people do not know how to do email marketing effectively.
But some of the people or agencies prefer email marketing but due to less awareness they just do it in bulk and due to this those emails are marked as spam. Email is the most recommended technique which is preferred by all the professional to get engaged with the clients or one another.
For that you should know the effective ways of email marketing. Contact PPCChamp at +91 9501488575 for email marketing consultancy and know the best from experts.
Reasons for Unsuccessful Email or Spam Emails
- Improper time management means if you are sending emails at wrong time
- Your campaign have lack of information and interesting content with which user can mark it as spam
- The image size is either low or high
- No proper call to action if someone click on the link
- No usage of unsubscribe link
Tips for Effective Email Marketing
- Should use relevant data on subject block. Do not use free , discounted words on the campaign
- Add relevant information on your campaign so that you can increase the chances of reading the mail.
- Manage your mail contact database: Means you should target proper users whom you want to send the email.
- Planning of your email campaign: Planning is the main key factor in email marketing it includes the complete information like what is the relevant subject, your details in body, usages of images. Images should be used less and text usage is more. Images usage percentage- 25% and text usage percentage- 75%
- Use relevant and professional messages on your email so that it looks professional and read by everyone.
- Send the emails at right time: Morning time is considered as the best approach for sending mails but do not send emails on weekends like Saturday, Sunday and not even Monday because it is considered as the busiest day. If you send mails on these days then it will be either ignored or considered as spam
- Image should be of 600 pixels
- Proper tracking of campaign is need to be done after regular interval of time
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