How to run optimize AdWord campaign?
PPC (Pay per click) is the best way to grow business instantly. But running Google AdWord Campaign at the top is not a cup of tea for all. It needs skills and techniques. It needs to understand the site structure and meaning of each and every small thing for execution. Many people want to know How to run optimize AdWord Campaign.
To be true it took a lot of research and time to study how things happen. I am working in
Digital Marketing from past 10 years. Its my personal experience how many times I failed in the process but after all a person learns from his failures and now I can say I am confident in my work and love to accept challenges.
Today, I am revealing some tips through which an AdWord campaign can be optimized and can help you to run a campaign with a good quality score.
Tips to optimize AdWord Campaigns-
Here is a quick guidelines which can help you to optimize an AdWord Campaign.:
Purpose of the Campaign-
- Traffic (Just to increase clicks)
- Conversion (To earn more)
Refine your Advertising Campaign-
- Choose relevant language and area where you want to display your Ad. You can narrow your campaign target by Country, Territory, Region or City.
- Discrete campaigns by topics such as Products or Brands.
Keyword Selection-
- Select the best possible keywords and phrases for your Ad.
- Prefer to use Google Keyword Planner where you can get multiple keywords which users search for.
Ad Placements-
You have four options:
- Search Network with Display Select (To reach to the maximum customers).
- Search Network Only (Google Search and Search partners only).
- Display Network Only (Google’s network of partner websites).
- Shopping (Create product listing Ads).
Choose the option as per your requirement.
Make Ads attractive and more clear-
- Your Ad should be simple and relate what people are looking for.
- Highlight unique features of your products or services you offering.
- Specially highlight the promotions and offers you are providing.
- Make “Call-to-Action” button large and attractive like “BUY” or “GET A QUOTE”.
A/B Testing-
- Create 2 Ad groups and see which one is getting better response.
- Use different content, conversion lines and observe which is more effective.
Landing Page Design-
- Landing Page is the most important part of the Campaign.
- It should be relevant and specific and should only show the thing for which it is made of.
PPCChamp AdWords Services-
After getting good responses and high quality score for various AdWords, we can also help you to achieve your goals. You can contact us anytime for free consultation.
CONTACT INFORMATION:
Name: PPCChamp
Skype ID: ppc.champ
Phone Number: +91 9915337448