How to Optimize Landing Page for Adwords Quality Score
All expert digital marketing know that what is landing page and where it is used. But some digital marketing firms don’t know to optimize landing page for AdWords quality score to get better results and conversions.
Landing page is most effective and important aspect in adwords campaign. It not only increase the traffic on your advertisement but increase the chances of conversions. Most expert consider this special page as the most important page while running pay per click campaign.
Landing page not on used in running adwords search engine marketing campaign but also used in email marketing too.
Role of Landing Page in PPC
Every ppc running company or freelancer know about quality score but some them forgot the importance of landing page in PPC. It plays an very important role in quality score. Main role is illustrated below
- With the help of landing page you can increase your quality score
- The use of unique content in page is also used to increase the quality score and increase the chances of getting high result
- If you do not use landing page then you’ll loose the chance of getting higher ad rank.
- It has more weight-age than your bid rate. With the help of best quality score you can get the desired bid amount
- Use specific landing pages to get better conversions in ppc and get best results
Necessary Aspects for Optimizing landing page for Good Quality Score
- Use targeted keywords in landing page for getting good quality score
- Design attractive and proper methods like query form, your contact details so that user can take quick call to actions
- Choose unique and user friendly content
- Choose right title of your page because user give more quality score to those keywords which are used in title tag
- Give relevant and specific link where the complete details of products are available
- To get good quality score your landing page should be specific according to your target domain
- You can also save money from high quality score. If the bidding rate is very high and your quality score is 10 then you have to pay lowest rate to bid on that keyword.
- You can increase the CPC of your campaign through this
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