Importance of Responsive Web Designing in SEO
All the digital marketing experts know the importance of responsive web designing in SEO. Knowing is good habit but if you don’t implement that then your knowledge is of no use.
Responsive web designing means mobile, iPad and iPhone friendly website. It means your website is opened in mobile, tablets and desktops etc.
It is good for user point of view because the almost 80- 90% of youth search in mobile. Google also recommend mobile friendly website for SEO point of view. It give more weightage to those websites which are surfed through mobile.
Why Responsive design is needed in SEO
As we above mentioned that in today’s world mobiles, tablets and internet become the main resources for all the age group people. They do not want to use laptops all the time they just search everything in their mobile phones to engage with different services either product or something else.
Due to this seo experts change their strategy by targeting mobile users because the ratio of mobile users are more rather than others.
The main reasons for RWD designing in SEO are
Single URL Optimization
In past there are two separated websites one for desktop and other for mobile versions. In this it become difficult to rank the mobile website on search engine. After responsive web designing technique it become easy to optimize website for both desktop and mobile version in an single URL and chances of ranking increases.
Awesome User Experience and Social Signals
We all know that in search engine optimization after google updates “content is king” means if your website contain user friendly and knowledgeable content then your blogs are read by all the users. If your website is mobile and tablet friendly then users not only read your article but also share to all their friends on social media. It provide great user experience and social promotion.
Google Recommend Responsive Websites
It is clearly mentioned on document outlines that google use smartphone friendly websites because google recommend only user friendly content. User is the King for google if you don’t take step according to the assigned protocols then it’ll not give value or top ranking for your website on search results. Which clearly means that google highly recommend RWD because it tells to its webmaster that crawl and give value to the mobile friendly websites.
Decrease the High Bounce Rates
As we all know that bounce rate is the time that user spend on website and it is always be small. The websites with higher bounce rates do not get the value on the search results.
If you are using user friendly content but your website is not mobile friendly and user opens the website in smart phone then he opens it and without reading your valuable content move to next website which is mobile friendly.
Mobile friendly website allows user to spend time on website means he/she do not want to zoom in or out for reading content.
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