How to optimize Your Website for Local Search
If you are running business with local services with having a website. You must have to know how to optimize your website for local search results in Google and bing. It,s very important to optimize your website locally for your services.
According to Google in 2014, more than 70% people search their required services or business locally. And this data is increasing day by day, customers prefer to contact those service are easy to find and available with contact information.
How your results show on Google search after optimizing locally
After optimizing your business for local search, your customers can see your website link with contact information like your Phone no. and Business address and working hours on search results and on Google Maps (Right site of search results) .
Show below in Image, when I have type,”Web designing training in Chandigarh” Web tech learning is on the top of both search results and local search with map complete address, contact no. and opening hours.
You can set area of users to show your results on local results, If you provide service for your city then your local search results will be only show to audience who are searching from Geo-Location of your city. You can set this rang as per your requirements.
Add your business Page on Local listings
For optimizing your business, first you have to make local business listings pages for your business with your correct business name, contact information and location. Make profile of your business on Google My Business, Bing maps and other local listings sites.
Optimize your website with local keywords search
This is important part for local search optimization for businesses. First you have to update your website with most searchable content relevant to your business. Optimize your website meta title and description according to your local search keywords.
Submit NAP on Directory/ Citations websites
NAP (Name, Address and Phone), play important role for increasing your rank for local search results. Google count it as a trust factor and give importance in search ranking for your business in search results.
Citation submission for your business with consistent NAP detail. It help to beat your competitors for increasing your website search result ranking, with your main website links. When Google crawlers find your business information with correct details on more website it will give you more preference.
Develop website with customer review
If your website results show locally with customer review, its beneficial for search rank position and most of visitors click on results, those are show with good review stars in results. People check feedback before connect to any business and service.
Benefit of optimizing website Locally for business
If you provide your services local then you will be found several benefit of local listings.
- More customer will be found your contact details with working hours online and will be contact you.
- They will be found your office location on Google map and will be reach to your working place for face to face meeting.
- In search result your local and website result will be attract more customers.
- When they will be found your results with good review , it will be set good business impression and reputation in their mind.
If you are running your business locally, but your business is not get listed for local search result, then you can contact PPCChamp. We will help to optimize your website for local search results.
Address: SCO 177, 2nd Floor, Sector 37 C, Chandigarh, India
Phone Number: +91 9501488575
Skype ID: ppc.champ