PPCChamp can review your existing Google Adwords PPC Account and show you how to improve the performance of your adwords account and how to increase your conversion rate and ROI.
The PPC Audit will cover the overview of the followings
1. Campaigns / adgroups structure
2. keywords selection
3. Ads / split testing / ad copy / DKI
4. Landing pages / quality score
5. Conversion tracking / E-commerce Tracking / Goals
6. How to improve the conversion rate?
7. how to minimise the bounce rate?
8. how to optimise your campaigns on an on-going basis?
9. how to minimise your CPC?
10. How to improve CTR?
What is an account audit?
An account audit is quite simply a dive into your account to determine areas that could use further attention or work in order to improve performance. We’ll outline the actual process of the audit shortly.
Here are the main sections I’ll cover:
- Account Organization
- Keywords
- Negative Keywords
- Ads
- Landing Pages
- Extensions
Account Organization Audit
- Structure
- Conversion Tracking
- Brand & Nonbrand Split
- Ad Group Focus
- Approval Issues
Campaign Setting Audit
- Ad Rotation
- Budget
- Location & Language
- Search/Display Network
- Ad Delivery
- Bid Modifiers
Keyword Audit
- Search Queries
- Opportunities Tab
- Broad Match Modifier
- Missing Bids
- Duplicate Keywords
- Bids by Match Type
- Low Quality Score
Negative Keyword Audit
- Missing Negatives
- Search Query Report Negatives
- Negative Keyword Conflicts
Ad Audit
- Typos
- Calls to Action
- Ad Quantity
- Custom Display URLs
Landing Page Audit
- Landing Page Errors
- Landing Page Quality
- Landing Page Optimization
- Editorial Compliance
Extension Audit
- Sitelinks
- Other Extensions
Contact Information:
PPCCHAMP.COM
M: 9915337448
Skype id: PPC.CHAMP
Mail: info@ppcchamp.com
