How to Use Search and Display Network in Adwords
Search engine King provide the various Google display networks which are also known as GDN for the advertisers to run their ads according to them. But do you know that how to use search and display networks in Adwords for getting effective results.
It is seen that if you can able to use these 3 types of search and display networks then you can achieve any target which you want. But for that complete knowledge with high level of optimization is needed to run Pay per click advertisement.
About Google Display Networks (GDN)
These are the display techniques which are provided by the Google to PPC advertiser for advertisement of the ads. In this Google give freedom to online marketing advertisers for selecting that which network they want to run their campaign.
Types of search and display Networks in Google Adwords
There are mainly 3 types of display networks which are used to run the different campaigns. they are
Google search network:
This type of network is used by most of the PPC managers. But this type of network is used by the advertisers to for limited budget ads. It is very common among all the campaign runners. In this network no images are used only URL, title and description is seen. It is recommended for selling the emergency products. In this your ad is shown in google and their search partners.
Google Display Network:
This type of network is used when you want to show the image in the search results of your advertisement. It is mainly used in Google adsense and blogging website. Like if you are reading something from a website and you see the display image on right side then this is known as Google display networks. In this network the chances of clicks are more and conversions are less. In this you have choice to show your website. It depends upon you that which type of blogging websites you want to display your ads.
Google display and search network:
If you want to show you ads in both searches and as an display ad then you can use this dual network. But only use this type of network when you having no bars of your spending limits. If you use this then you can get less CTR than others.
How to use search and display networks effectively in Adwords
Now the question arises that how can we use these display networks effectively for getting more results. The main methods are
- Use these networks according to the domain like if you are selling product and budget is limited then go for search only network
- If you want to attract and get attention from the users then choose display network option in drop down bar. It is mainly used for branding purpose.
- If you want that you can get profit and also increase the value of your brand awareness then go for dual display networks.
These are the main methods where you can use GDN effectively for expert level of services contact PPCChamp and grow your business online\
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