PPC For eCommerce Websites
PPCChamp worked with 200+ e-commerce websites, stores, startups and brands till now. According to PPCChamp team PPC for e-commerce is all about paid search to draw potential customers to your e-commerce site so that you can increase your sales.
PPCChamp is the #1 in Pay per click marketing company in USA, UK, Canada and India. We works with different niche products like: Shoe stores, Clothing stores, mobile online stores etc. Pay-Per-Click (PPC) advertising is a very strong segment of online marketing and is used in eCommerce to drive traffic and convert visitors into customers.
How PPC Works for eCommerce?
First you need to do in-depth keyword research you can create highly targeted PPC ads. Successful PPC program should also look to maximize your return on ad spend (ROAS) and minimize your cost per click (CPC). Optimizing your PPC campaign means you need to be on the right KPIs for your business.
This means that when people search for an item you sell, your ad will be there ready to take them directly to the right page.
How PPC for eCommerce is Different?
Most eCommerce PPC campaigns are larger in scale, more focused on “long tail” keywords, and driven by very real, very granular metrics in landscape that is increasingly complex.
Main PPC Points for eCommerce:
- Cost Per Acquisition (CPA)
- Cost Per Value (CPV)
- Cost Per Profit (CPP)
- Analytics performance review
- Campaign structure review
- Keyword expansion opportunity analysis
- “Long tail” management review
- Landing page review
- Landing page design
- Landing page testing
- Analytics tracking
- Negative keyword review
- Ad copy testing
- A/B display testing
- Multivariate testing
- Creation of niche ad groups
- Reduction of duplicate keywords
- Use of a variety of match types
- Cost per conversion analysis
- CTR analysis
- Use of ad extensions
- Use of bid multipliers, dayparting, and geo-targeting
- Addition of applicable trust badges, reviews, etc.
Our Google AdWords Certified PPC Consultant managers will help you define and reach your PPC goals with proven eCommerce principles in mind.
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