How to Optimize Website According to Google Updates
All the digital marketing companies know about google updates like panda, penguin, hummingbird and pigeon. But they do not know that way that how to optimize website according to google updates to improve SEO.
The Business God of online marketing launched these algorithms to filter the black hat seo so that you can make your online presence organically and use user friendly unique content to get the top ranking recommendation by search engine giant Google.
Main Reasons for Launching Google Algorithms
We all aware that 5 to 6 years ago the seo companies or experts do search engine optimization in illegal way like content stuffing, irrelevant linking, directory submissions, press releases etc. With this user cannot getting the right information which they are looking for.
We all know that google prefer user friendly services and to avoid it new algorithms are launched to filter the useless information. The main need is that most online marketing companies provides so much irrelevant services which can making users to switch other search engines.
Types of Google Updates and their Role in SEO
The first update which google releases is Panda in February 2011. In this update the keyword stuffing and duplicate content are removed so that user can get more relevancy about their queries. With this algorithm all the websites which contain duplicate content and stuffed keywords are filtered out.
After removing duplicate and stuffed keywords the main problem that google face is linking websites. Most companies link their websites which have high PR, DA, PA and good page rank but have no relevancy according to their specific domain.
To avoid this it launches new update on April 2012 known as Google Penguin to filter the irrelevant back linking.
Hummingbird update is launched in August 2013. In this update google focus on misuse of synonym like best, top etc. To avoid this they launch it and completely focus user friendly contextual information so that user cannot puzzled while reading something on search results.
The latest update that google launches in 2014. this update is all about local search means you should have to specific in your location for getting local business.
Methods for Implementing SEO According to Google Algorithms
- Use unique, meaningful and contextual content to get higher ratings
- Use rich content to increase your value of your content and websites
- Avoid using keywords in bulk
- Avoid irrelevant back linking, means link only those website whose Alexa rank, PR are good and relevant to your domain
- Do not back link you website on adult sites, if you do it then your website can me moved to sandbox
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