how to optimize internal linking for effective SEO
Internal linking is the important part of search engine optimization. But for getting top ranking in highly competitive keywords you need to know how to optimize internal linking for effective SEO.
We all Know that great content and inbound linking are the main factors for effective SEO. If your internal links are not relevant or not making relation to your topic then it is of no use. Internal link building makes rank your important keywords easier even the competition is very high.
Why Reciprocal Linking is Important in Digital marketing
Most seo experts are used to ignore reciprocal link building they just go for inbound or external back linking. In this way they think that they can get value of their website if they can do back link with those websites which have good Alexa rank, page authority and domain authority is good.
But they are wrong you don’t avoid the internal linking because inbound linking is like voting your website from other websites. Google will not give value at a time for your website. Google recommends that if you are not giving votes to your website then why should I give you the value for your content.
Internal links are like giving vote to your own website means recommend your website value for most important keyword which you want value from google.
Reciprocal linking is not only important for just giving content value but also those links pass their link authority for those page
Not only value you can also drive the more and more traffic which you want for a particular page.
Important factors for Effective internal link building
The main factors which are used for effective reciprocal linking are
- Analyse complete website map on your website and make complete strategy by analyzing that which page you want to give value more.
- Link only those pages which are relevant to your content means if your blog is about programming language training then you can link PHP course page or other programming language.
- Use tree structure to pass the authority for best internal linking but keep in mind do not overdue the authority because google consider it as spam activity.
- Internal linking is needed to be done so cautiously because if you done it in excess then may be your website is banned by search engine giant.
- Use proper anchor text for linking the website.
- Link on single word or keyword do not link the whole line
- use ” no follow” and “do follow property effectively.
If your internal linking is done in proper hierarchy then you can able to clear the aspect that how you can increase the search engine traffic using internal linking. Like if you see that you can see that if a topic which have large traffic then give value to that for getting more potential traffic.
In this way you can also increase the traffic on your website and alternatively the SEO is automatically improved and starts giving you the results which you want.
For more information contact PPCChamp experts on Skype at ppc.champ and know expert level of techniques
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