How to make Product Listing Ads in AdWords
Every individual or company who run PPC campaigns are well aware of Product listing advertisements. But most of them don’t know the effective ways that how to make product listing Ads in Adwords for doubling the conversion rates.
This the special service given by the mighty Google in Adwords so that you can get more and more potential customer and increases your conversion rates of your shopping websites.
It is only for product selling like Shoes, clothes etc and many more. It looks attractive from user point of view because everything is shown in ad like rate, discount etc with proper images.
About Product Listing Ads in Google Adwords
As the name suggest that it is used most in ecommerce stores or the online portals which sells different products. The main reason for choosing this is that it looks attractive and have the capability to attract more and more customers.
Why product listing Ads are Important
The main reasons for choosing these types of advertisements for ecommerce store are
- It can give the complete details of the product to the user
- With this if your advertisement is on top then it can able to capture the large area in the ads section in google and improve the chances of getting more and more clicks.
- It also gives an overview to the visual of that product which he/she gonna buy.
- In this if you have optimized your ad to expert level then the investment is less and conversions are high with best ROI.
How to make Effective Product Listing Ads
Now the question arises how to make an effective product listing ad for getting good results in adwords. So the main Methods are
- Firstly you have to choose the keywords which gives you more traffic
- After that set up campaign for which product you want to sell
- Your ads should be specific to the particular domain like if user search about the blue polo t-shirts then it is better that you only show the t-shirts which are blue in color.
- Give the address or URL of the landing which is specific to your advertisement
- The images visuals are clear means image is complete.
- Change the bid rate according to the competition so that you can maintop position for long time
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