How to check PPC campaign for broken links
A lot of PPC campaigns commit this mistake of sending traffic to broken link i.e. 404 page instead of landing page. You are sending traffic to an error page, so even a single broken link in your ppc campaign will cost you lot of money. For e-commerce websites ppc this becomes even more important as you are not only loosing money but potential customers.
Why pages become redundant?
Over time web pages are updated, urls are changed or the pages are removed for some reason. This leads to the ads pointing to a redundant page that no longer exists. This problem is not so much in smaller accounts but in large accounts such broken links can go unnoticed for weeks.
How to find broken links?
There are various ways to find broken link in your website. Some of them are:
1. Adwords scripts:
The beauty of adwords scripts lies in their simplicity to use. You can automate a script to run on your behalf, you can check every single link, you can check your links everyday to make sure 100% of your links are working fine. And if script finds something wrong with your links you will get an automated email.
2. Tools to find broken links:
You can find various free tools to find broken links in your website as well as ppc campaign. Some of them are:
- W3C Linkchecker
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