How to Find Long Tail Keyword for SEO
As we previously mentioned that Digital marketing and SEO is totally depend upon choosing the right keywords. But not that you are thinking. User search long tail queries. So to get better conversions you have to know the methods that how to find long tail keywords for SEO.
Because there is no benefit of increasing the traffic on the website which provides you very less amount of conversions. Just think for if your website have traffic which have only potential customers and traffic is not so high but conversion rates are very good so which is beneficial?
The one which have high traffic but low conversions or the website with less traffic and high conversion, obviously the 2nd one. That’s what the long term keywords matters.
About Long Tail Keywords
These are the most specific keywords which are search by potential users to buy anything online. They are little bit long and unimaginable but it has very much value. Like if a user want to purchase furniture then he’ll not type best furniture shop etc. He search specifically like ‘buy elm root made furniture for homes in UK’.
In long tail keywords you should have to go for specifically and location plays an crucial part because user searches the local online stores for buying something it is like trust factor for them.
Methods for Finding Long tail Keywords
Now the question arises how and SEO company or SEO specialist can identify the keywords or long queries which user are searching.
The various methods to identify long tail keywords are
- The first and most common method is use the google suggest box properly because it shows the real time time queries which the user is searching for.
- Also another if you want more idea then go for google recommendations which are shown below the search results it also gives the good idea for high volume keywords
- Use keyword planner tools like Adwords keyword planner, ubersuggest to get more idea about searching the specific keywords
- Do regular brainstorming and before doing the research on keywords make your mindset like user and think that you are going to buy something.
- If you find the high volume keywords then it is like you have to pay lower cost and get lower competition with best conversions
Why Long term Keyword preferred most
The main reasons for preferring long tail keywords are
- Google recommendations means the search engine giant gives value to those which are user friendly because user is king for Google.
- If you are running ad and use long keyword then you have to pay lower cost with higher conversions and lower competition
- The chances of getting the best ROI is increases
So to become best in Digital marketing you have to think like user and must have knowledge that how to evaluate competition by using long tail keywords.
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