Benefits of Bing Ads over Google AdWords
Now a day’s Google is most preferred search engine and Google AdWords become first choice for online advertisers. But bing ads have several benefit over Google AdWords, we will be discuss some big factors through this article.
Bing ads for small targeted and low budget campaign
If your ads budget is limited for the day or month and it’s very small, Bing ads will be best for you. With small budget you can run your ads full day, because of limited traffic and small bid amount for every click.
In bing ad position can improve easily with small efforts and most of time Click through rates are very good in Bing ads as compare to Google AdWords. Bing ads PPC suites only for few business those need few leads a day.
With more number of users on Google, PPC running on Google AdWords provide more traffic and are available with more competition and high CTR. With increases of competition you have to pay high bid amount and Improve your quality score for getting good position in Google.
Bing ads for Google AdWords suspended Accounts
Google AdWords suspend lot’s of accounts those violate AdWords policies. Google suspend few categories like Tech Support, part time jobs, Weight Lose, Astrology and some drug related PPC, according to Google these PPC not meet to good user experience.
So people who running their business related to these products, shifted to Bing ads for continue. They never get huge traffic from bing, but can still reach to clients on small level.
Changing in Time Zone is very easy in Bing over Google AdWords
Bing ads are very good in changing of time zone as AdWords. In AdWords you only can setup timezone at creation of you account, but in case of bing you can manage and change your time zone setting on campaign level. If there is any mistake you can change several time in bing but it’s not possible on Google AdWords.
Can Easily Import your AdWords Campaign data into Bing Ads
If you are running your PPC campaign in AdWords and looking to run same in bing, you can easily import same ads data with several changing. But is case of Google you can,t import data from bing.
All data is not completely transfer due to different arrangement and structure of Google and Bing ads structure, like timezone, negative keywords, tracking code, extension and site links.
I hope you easily understand benefits of Bing ads over Google AdWords after after reading this post. If you have any problem with bing or Google AdWords campaign then you can contact us on below information. We provide PPC management services for bing and Google at reasonable prices.
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